The Heights on Boulevard Update: Half Sold, Beltline Open, and First-Time Buyer Incentives
Atlanta's first-time buyer market hasn't exactly been generous lately — but every so often, a development comes along that punches through the noise. The Heights on Boulevard is one of them. Half the units are already sold, the brand-new Beltline section beside the community just reopened, and there are still real builder incentives on the table. If you've been waiting for the right entry point into intown Atlanta, this is the update worth paying attention to.
Where Things Stand at The Heights on Boulevard
When Justin first sat down with Kristin from The Kristin Show on Q99.7 to talk about The Heights on Boulevard, he was — in her words — "practically giddy" about the project. A few weeks later, the rest of Atlanta is catching up. Half of the townhomes are now sold. That's in a market that hasn't exactly handed out wins to first-time buyers.
The development sits at 1160 Boulevard SE, Atlanta, GA 30312 — in the Boulevard Heights neighborhood, next door to the Grant Park neighborhood and a few blocks from the park itself. That location alone would make it stand out. But the timing of the latest news — a freshly reopened Beltline section running alongside the community — has pushed the momentum even further.
"Half of them are sold. We still have incentives going, and I just want to make sure that everybody listening doesn't miss out on this. The accessibility now that the Beltline is open is absolutely unbeatable."— Justin Landis, CEO & Realtor, Justin Landis Group
Why This Development Stands Out
Plenty of new townhome projects come to Atlanta each year. Most of them aren't really built for first-time buyers — they're priced for move-up or move-over money. The Heights on Boulevard is different in three specific ways: true first-time buyer pricing, real active builder incentives, and a location that just got better.
The Heights on Boulevard Difference
What's Available Right Now
As of this update, units 3 and 5 are newly listed at $349,900 — and those two are the ones carrying the enhanced $6,000 builder incentive. With half the development already spoken for, the remaining inventory is tightening fast.
The other available units continue to qualify for the standard $3,000 builder incentive. Either way, the buyer pool actively looking at this kind of intown first-time-buyer opportunity is growing — and the supply isn't.
The Beltline Effect — Why It Matters Here
One thing easy to overlook if you don't follow Atlanta's intown geography closely: the section of the Atlanta Beltline adjacent to 1160 Boulevard SE just opened back up. For a development sitting in Boulevard Heights — next door to the Grant Park neighborhood — that's not a small detail. Beltline access changes how you move through the city — on foot, by bike, by stroller — and it consistently shows up in long-term value in the surrounding neighborhoods.
You're a few blocks from Grant Park itself. You can hop on the Beltline. You're a short ride from Krog Street Market, Ponce City Market, and downtown. That kind of connectivity is what people pay a premium for in Atlanta — and it's a big part of why the existing inventory is moving the way it is.
What Makes The Heights on Boulevard Stand Out
What sets The Heights on Boulevard apart is a rare combination of attributes that are hard to find together in intown Atlanta: new construction at accessible pricing, a Boulevard Heights location next door to Grant Park, active builder incentives, and direct Beltline access. New construction means no surprise maintenance bills in year one. The builder incentives bring the effective price down further. And the location takes care of resale fundamentals — which matters whether the plan is to stay five years or fifteen.
The available units offer a real opportunity for first-time home buyers, but the value proposition extends to anyone exploring intown Atlanta townhomes in this price range. If walkable intown living, new construction, and active incentives all sound like a fit, it's worth a closer look.
How to See It in Person
The best way to understand a development like this is to walk it. The Justin Landis Group team is ready to schedule tours for buyers who want to see the available units, walk the new Beltline section beside the community, and get straight answers about which incentive structure makes sense for their situation.
For full listing details, head to the available listings page, and for the latest builder incentive breakdown see the affordability & incentives page. To talk through whether this is the right fit — or whether a different intown opportunity might serve you better — the JLG team is one call or message away.
The Justin Landis Group is a paid partner of The Kristin Show on Q99.7. Pricing, available units, and incentives at The Heights on Boulevard are subject to change at any time. Incentives may be subject to use of a preferred lender or other conditions. For current availability, details, and incentive terms, contact the Justin Landis Group directly. Nothing in this article should be taken as investment, tax, or legal advice.
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