We Sell Your Community. Completely.
The Justin Landis Group partners with Atlanta-area developers and builders as your dedicated on-site sales team — driving absorption, managing buyer relationships, and executing the strategy needed to sell out your community at maximum value.
Atlanta's Development Market Demands Specialized Sales Expertise
Not all real estate teams can sell new construction at scale — it requires a different skill set, marketing infrastructure, and buyer network than traditional resale.
Metro Atlanta's residential development landscape is among the most dynamic in the Southeast. From intown townhome projects in West Midtown and East Atlanta to master-planned communities in Forsyth, Cherokee, and Henry Counties, developers operate in a high-stakes environment where the right sales team is the difference between a successful sellout and a stalled project. The Justin Landis Group's developer division provides full-service sales support — from pre-sales strategy and community positioning through final unit disposition — backed by our network of 50,000+ active Atlanta buyers, 15,000+ buyer agent relationships, and 15+ years of Metro Atlanta market expertise.
What We Deliver for Developers
A comprehensive sales solution built specifically for Atlanta's residential development market — from pre-launch through sellout.
Pre-Sales Strategy & Positioning
Before a single unit goes to market, we analyze comparable communities, competitive pricing, target buyer profiles, and optimal absorption pacing to maximize your project's total yield.
Dedicated On-Site Sales Team
JLG sales agents staffed in your community — representing your product with expertise, managing buyer relationships, and driving consistent conversions from first visit to executed contract.
Full-Service Marketing
Professional photography, drone footage, community websites, targeted digital advertising, social media campaigns, MLS syndication, and access to our database of 50,000+ active Atlanta buyers.
Buyer Pipeline Management
We maintain an active pipeline of pre-qualified buyers for new construction across every price point — shortening your time-to-contract and reducing your overall sales cycle.
Agent Outreach & Co-Op Network
We actively market your community to Metro Atlanta's 15,000+ buyer's agents — running preview events, incentive programs, and ongoing agent engagement campaigns throughout your sell-down.
Sales Reporting & Market Intelligence
Weekly sales reports, absorption analysis, buyer feedback data, and competitive market monitoring — so your development team has real-time intelligence to make informed decisions.
Our Developer Partnership Process
From first conversation to your final unit closed — how a JLG developer partnership works.
Discovery & Project Assessment
We review your project details — site, product type, unit count, pricing, timeline, and target buyer — and provide a frank assessment of market positioning and absorption forecast.
Deliverable: Market analysis, absorption projection, partnership structure
Sales Strategy & Community Launch
We develop your community brand, pricing strategy, incentive structure, and sales launch plan — building excitement with buyer agents and VIP prospects before first public sales.
Deliverable: Sales plan, marketing assets, VIP list, soft launch
Active Community Sales
Your dedicated JLG team goes live — staffing the community, activating all marketing channels, managing buyer pipeline, and driving consistent contract volume from day one.
Contract to Close Management
We manage the full buyer journey from executed contract through closing — coordinating with your construction team, lenders, and title company to ensure smooth, on-time closings.
Development Types We Represent
We work with every residential development format across Metro Atlanta's diverse market.
Single-Family Communities
Master-planned communities and subdivision developments from 20 to 500+ homes across all Metro Atlanta price points and geographic submarkets.
Townhome & Attached Product
Intown and suburban townhome communities targeting Atlanta's growing first-time and move-up buyer market with urban-adjacent lifestyles and design.
Luxury & Custom Home Sites
Premium communities in Buckhead, Milton, Sandy Springs, and North Fulton where buyers expect custom-level service and product quality at every touchpoint.
Mixed-Use Residential
Ground-up mixed-use projects combining residential units with retail or amenity space in Atlanta's growing walkable commercial corridors.
Active Adult / 55+ Communities
Specialized sales for Atlanta's growing active adult market — including HOA governance understanding, age-restriction compliance, and targeted marketing to qualified buyers.
Condo & Vertical Residential
Vertical residential sales requiring specialized marketing, FIRPTA experience, and deep relationships with Atlanta's qualified urban buyer pool.
Developer FAQ
How is JLG compensated for developer sales partnerships?
Our developer compensation is structured as a commission on sold units — typically ranging from 2–3.5% depending on project scope, price point, and services included. There are no upfront fees or retainers for standard community sales partnerships. We earn when you close.
Can you handle a community launch before construction begins?
Yes — pre-sales are a central part of our developer model. We regularly launch communities with renderings, floor plans, and site plans only, building a pipeline of committed buyers with deposits before construction begins. This de-risks your project and often accelerates your construction financing.
What size developments do you work with?
We work with projects ranging from small infill townhome communities (8–20 units) to large master-planned communities of 300+ homes. Our developer division has the capacity to staff and market at any scale, with dedicated team members assigned to larger projects.
Do you work with out-of-state developers entering Atlanta?
Frequently. Atlanta's growth story attracts developers from across the country and internationally. We serve as your local market experts — providing land feasibility analysis, neighborhood intelligence, builder relationship facilitation, and complete sales execution for developers without an existing Atlanta presence.
Let's Discuss Your Project.
Whether you're planning your next Atlanta development or seeking a stronger sales team for an existing community, we'd like to understand your project and show you what JLG can deliver.